The internet is a valuable asset in any business. However, you have to ensure that all the information is current and up to date. I have drilled down on many websites that list The Poplars and updated the information and photos they publish.
To get the most up to date information on any business it is always best to go direct to their own website rather than a third party. This is especially important for hotels as most special offers are only valid if you book direct. Also, if you ever have to make last minute changes then dealing direct often means that there are less penalties.
Trip Advisor and Google are the best known places for checking out reviews on places that you go. Restaurants and hotels can no longer hide from the power and publicity of free online reviews.
It keeps us on our toes and standards cannot slip. That being said there is an ever growing problem of people just venting and threatening bad reviews if they do not get discounts. Luckily I have not encountered such a problem so far.
It is true that you cannot please everyone all of the time but I would like to think that we have a very good online presence and am very pleased with our reviews.
I take all our reviews seriously and take all comments on board and always appreciate candid and honest feedback.